Nic Weinfeld founded the production company Five to Sixty in 2015, with the belief that short form digital content is the best way for brands to leave lasting impressions on today’s audiences. Now in 2021, Nic serves as CEO of Five to Sixty and has grown the company from a small team of producers in Brooklyn to a leading commercial production partner, creating award winning branded content around the globe.
Nic has Executive Produced commercials for some of the world’s leading brands including Don Julio, Sensodyne, Crown Royal, Pepsi, and Popeyes, to name a few. Since the beginning of the pandemic, under Nic’s leadership, Five to Sixty recognized the opportunity in at-home fitness and pushed the boundaries of what workout content could be, more than tripling annual 7-figure revenue and opening outposts in New Orleans and Los Angeles during stay at home orders. Nic thrives on working in collaborative environments, and has partnered with international advertising agencies such as AKQA, Wunderman, Merge and GUT Miami. His Coca Cola broadcast commercial received the Cannes Lions Mo Film award in 2015. Prior to studying TV and Film production at the University of Southern California, he advised political media groups on branding for congressional campaigns.
Nic finds inspiration in companies who push boundaries and inspire a new generation of dreamers. He believes every film, whether it is the episode of a show, a music video, or a five second digital ad, has a story to tell. Moving forward, Five to Sixty will offer creative and post services to its existing clients and has long form tv projects in development with major streaming networks.